Thank you for scanning and inquiring about our success story for 36 Pearson. I'm David Bailey, the High Park Real Estate Group. We had the privilege to help our clients sell their home. Here's some key points on how we did it.
36 Pearson is a beautiful three bedroom Victorian with open concept living and dining room, 10 foot ceilings, and a custom kitchen.
The basement had been professionally underpinned and finished. Boasting an eight foot ceiling with radiant floor heating. Our clients reached out to us after having the home for over seven years. It was time to make a change. Once before going to the market, our team created a strategy. Communication is key.
In this case, our clients were out of province and out of the country during the time we started preparation. Our team took care of cleaning both inside and out- yard prep, handyman services, as well as painting and touch ups. We also coordinated with junk removal service to remove any unwanted items. As well, we coordinated having the kitchen cupboards and countertops refinished and painted.
What a difference it made. Being proactive, we had a pre list home inspection done on the home to help single out any issues and to keep surprises to a minimum. It's important for a number of reasons:
Number one, it allows homeowners to identify and address any potential issues.
Two, it enhances the property's value, to show that the overall property is well maintained.
Three, provides confidence in selling the property.
Four, it streamlines negotiations, no last minute surprises.
Once the home was ready, we had it professionally staged, and we wanted to create the best possible experience for a buyer who would be viewing the property. We had professional photos taken by one of the best teams in Toronto, and not just regular quality photos, magazine worthy photos.
Video, a floor plan and a 3D tour were also created. It's important to provide as much information as possible, and of course, stunning images, so that we're getting the right people through the door. Pricing is key. We determined a price strategy based on recent sales and current inventory available in this high demand area.
Once in place, we began marketing, which included a coming soon campaign to create buzz before going to the open market, digital marketing, a social media campaign, paid targeted online ads, a dedicated property website, QR code, curbside marketing with its own landing page. As well, email marketing to our extensive database.
Lots of interest was generated. We were on the market for seven days, 30 agents booked and brought their clients through. Over 60 groups came through our public open houses, 1,900 views on realtor. ca and over 2,500 video views, resulting in a successful sale of just under 1.8 million dollars. Our clients are thrilled with the outcome and we couldn't be happier for them.
#highparkrealestategroup #justsold #sold #success #parkdale #roncesvalles #highpark #thejunction #toronto #buyahome #forsale #findingarealtor #torontorealestate #sellingmyhome #listingagent #realestate #realestateagent #gta
