What is a personal brand? Find your niche.
Breaking through an obsolete idea of who I am supposed to be and challenging the status quo was something I always did. Now I am learning to do it purposefully.
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Are there any similarities between you and a can of Coke? Can you package and sell yourself? Is it even morally right to package one’s self and sell it? Is ‘sell’ the right word? Do you want to have a legacy and impact? Why the hell is a personal brand so important?
how we don’t see through the status quo and second, women can do business too. DUH!
2) Why a personal brand is important?
Is there any problem in the world that you want to solve? Do you have a business? Are you looking for a brand ambassador or an influencer to create awareness around your products, services, and causes? What if you could become that influencer? That is personal branding. You become the face of your business, instead of some random celebrities.
The stakes are higher when YOU are the face of your brand. It shows your commitment to the value you provide. It means you are fully invested in your cause. The ideal audience, (…. the who? we’ll talk about it further down in this column) they will see it, thus they will believe in you.
Also, if you don’t have any services offer now, focus on building your personal brand. Eventually, you will figure out what you want to do, by that time you will have an audience who know, like and trust you.
3) The theory of know, like and trust.
Television celebrities are more impactful in a household than movie stars because television characters land in our living rooms or bedrooms every day. We see them daily and we assume to know them. Then we start liking them. Since we know and like them for a long time, we will start trusting them. That is how simple we human beings are.
4) How to figure out a personal brand?
Personal branding is challenging the status quo. It’s also about packaging yourself and putting yourself in front of the ideal audience.
5) What is a Niche? How to find one?
If you can’t decide what is your niche, think about what your niche is not. What you don’t do is equally significant. If you remove what you are not, the “real you” will sprout. That sprouting is your niche and you nurture that sprouting through personal branding.
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6) Finding the ideal audience
Like the niche, I would start with who my audience is not. Then focus on one primary group and others on the secondary group.
7) Personal branding and content creation.
Start a teaser campaign for your brand online and start creating content. Your contents are your packaging. Share content via blogging, social media, and podcasting. This point deserves a separate column in and of itself because it’s massively descriptive.
8) The Offer
Last year, when I said I want to start a website, my sister asked a difficult question, “but what is your offer?” I replied to her, “I don’t know yet.” I wasn’t even sure I needed one. But then I asked that question to myself every day, “What is my offer?”
9) The Price
Combine your offers, give the customers some choices, give as many free samples as possible without killing the business. Generosity brings prosperity.
10) Preparing the Mindset
Breaking through an obsolete idea of who I am supposed to be and challenging the status quo was something I always did. Now I am learning to do it purposefully.
