Ever pictured yourself running majestically along a beach, in slow motion, with the wind blowing through your hair? Well, that’s exactly what Paramount Pictures allowed commuters to do at London’s Waterloo station in May.
To promote the release of the new Baywatch film, based on the American TV series, starring the iconic "beach body ready" stars Dwayne Johnson and Zac Efron, commuters were invited to stand in front of a green screen and put on their best slow motion Baywatch run. The footage was then played on Motion@Waterloo using SmartCONTENT - integrated into the film advert itself!
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