As product managers, we often find ourselves in the epicenter of changes. Sometimes we initiate them, sometimes they happen to us. In both cases, the PM has to have the courage and the passion to make the right calls, even if they are widely unpopular or questionable.

In this talk, Maayan Gottlieb and Edik Mitelman cover the case study of AutoCAD Mobile that had to undergo a monumental strategic shift during its highest business success and describe how our PM team is embracing the change and setting the product up for success in the long term.

✔About Productized Masterclasses

The Productized Masterclasses are 2 days of hands-on masterclasses and insightful keynote speakers. On 27 & 28 May you’ll enjoy 4 masterclasses of your choice, get practical tips, and network with your peers. Come and meet Kandis O’Brien, Radhika Dutt, Ken Sandy, or Daniel Zacarias, among many others and get ready to be inspired to learn more about Enterprise Product and Consumer Product!

SAVE THE DATE * MAY 27-28 2021*
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