When implementing churn analytics inside a Power BI, sometimes you can want to take the analysis even further. In this tutorial, I run through how you can not only work out how many customers are considered lost but also who are these particular lost customers.
This is really powerful stuff if you are looking to make sure your sales resources and marketing efforts are going to the right areas. Where you feel you can generate the best returns.
There's plenty of great practical applications to this technique. Good luck getting these ideas into your own models.
Sam
*****Video Details*****
0:18 - Introduction
2:25 - How To Create Attrition Analysis Report
4:10 - Using CALCULATETABLE
6:00 - Using The EXCEPT Function
6:26 - Showing Lost Revenue From Lost Customers
9:21 - Conclusion
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***** Related Links *****
Discover How Many Sales Can Be Attributed To New Customers - Advanced Power BI Insights
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New vs Existing Customers - Advanced Analytics w/DAX
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Counting Customers Over Time - DAX Example in Power BI
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***** Related Course Modules *****
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Business Analytics
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Unique Analytical Scenarios
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***** Related Support Forums *****
Lost Customers Measure
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Lost Customers Calculation
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Lost/New Customers Each Year-Month
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For more attrition analysis queries to review see here…..
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