GENESIS ESSENTIA CONCEPT - Who would have guessed that the auto brand that would sooth our sport/utility-sore eyes at the 2018 New York International Auto Show with a gorgeously organic, fluid, elegant gran turismo electric vehicle would be Hyundai’s luxury upstart, Genesis?
Actually, we would, had we properly decoded Genesis styling chief SangYup Lee’s hints from the Geneva show in early March, where the Hyundai brand showed off its Le Fil Rouge sedan, a concept that could easily pass for a Genesis. SangYup Lee was reunited with his former Bentley colleague, Luc Donckerwolke, when Lee left for the South Korean automaker a year after Donckerwolke left to become Genesis’ design chief. They’ve been killing it on the auto show circuit since, especially with concept models, which the rest of the industry seems to have all but abandoned.
The Genesis Essentia concept is, hands-down, the car of the New York show this year. We got a quick download from Donkerwolke on how it came to be.
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