New 2024 Ford Evos Shocked the Entire Car Industry
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With the release of the new Ford Escape PHEV SUV and the localised all-new, all-electric Ford Mustang Mach-E, Ford is further enhancing its EV portfolio in China.
Ford is positioning for growth in China amidst fast transformations toward electrification, digitalization and connectivity. The business will keep its attention on electrification and intelligent technology while introducing new goods and services that are geared toward the needs of the customer and enhancing the customer experience. With Ford's recently announced direct sales EV business model in China, this focus includes relying on local resources to disrupt the electrification segment and teaming up with local tech companies to take the lead in the development of intelligent technology. Ford is also moving quickly to meet changes in consumer preferences and demand by optimising its sales network and services, and further improving customer experience built around its Pioneering Innovation brand spirit, accelerating technological innovations, and treating customers like family.
"At Ford, our mission is to contribute to the creation of a better world in which everyone can move freely and realise their potential. Jim Farley, president and chief executive officer of Ford Motor Company, said that is still true today as it was when the company was established almost 118 years ago. "We are collaborating with our partners to continue living up to the promise of 'Best of Ford, Best of China' while providing our customers with a superior and distinctive brand experience in China and around the world. Additionally, we will continue to build lasting, always-on relationships while delivering fantastic new products across the globe.
All-new Ford EVOS defines Ford’s “Progressive Energy in Strength” design philosophy and applies the latest smart technology
The all-new Ford EVOS, which is a component of Ford's China 2.0 strategy, is the company's first automobile that was primarily developed by a team based in China using Ford's global product development know-how and entirely tailored to the needs and expectations of Chinese consumers.
Ford EVOS is the first vehicle to reflect Ford’s “Progressive Energy in Strength” design philosophy with its innovative silhouette that communicates the agility and dynamic value of a coupe combined with the strength and sense of freedom of an SUV. Ford's design heritage is integrated with Chinese aesthetic values in the connected coast-to-coast lighting, 3D parametric scale grille, scale-patterned taillights, and other standout design elements.
The entire interior space is united by the intelligently embraced cockpit that connects the doors and instrument panel. On this foundation, a 1.1m-wide horizontal screen, including a 12.3” digital cluster and 27” 4K touch screen, is nested into the soft and stitched instrument panel, unfolding an advanced premium digital space.
Ford EVOS has the same brand-new Fully Networked Vehicle E/E architecture as the Mustang Mach-E, which enables dynamic, quick, and seamless over-the-air software updates to improve product quality, capability, and customer experience over time.
SYNC+ 2.0, a Baidu product that combines its AI technology with its digital app ecosystem, powers the extra-wide horizontal screen. Using Ford’s new UI design, it offers more intuitive and concise function distribution and simple shortcut menus for smooth and seamless interaction.
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