#project50 – «rethink the modular» – USM Modular Furniture Haller is turning 50. Watch a new generation of designers, artists, and architects as they rethink modularity.

To celebrate 50 years of the USM Modular Furniture Haller, the Swiss company has launched project50, an initiative that aims to encourage a new generation of creators from various countries to explore the concept of modularity.

«rethink the modular» is the name of the international design and architecture project as part of project50. Seven lecturers – all established designers and architects from the disciplines of design, fashion, architecture and art, set up «USM Masterclasses» approaching the theme of «rethink the modular» from different perspectives.

For more than six months, the lecturers supported these «USM Masterclasses» as they implemented their design ideas.

The exploration of the «rethink the modular» concept began with a workshop at the Domaine de Boisbuchet in September 2014. The projects developed from this will be presented at an exhibition held alongside the Milano Design Week 2015.


Find out more and follow #project50 at:

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