In this round table discussion, industry leaders discuss the future of unique stays and outdoor experiences. The participants include Ben Wolff from Onera, Jeremy Wells from the Ozarker, Michael Goldin from Nook Experiences, and Sangeetha, a hotelier with experience at IHG. The discussion covers various topics like brand design, the importance of a 'media first' approach, and how to navigate market saturation. The panelists share their experiences and advice on building brands and properties, differentiation in a crowded market, and customer engagement strategies. They emphasize the importance of creating unique, high-quality guest experiences in the growing unique stay and outdoor hospitality sector.

00:00 Introduction to the Unique Stays and Experiential Round Table
01:26 Meet the Panelists: Industry Leaders in Outdoor Hospitality
01:53 Michael Golden: CEO at Nook Experiences
02:34 Jeremy Wells: Branding Expert and Hotelier
03:52 Sangeeta: From IHG to Dunia Camp
04:35 Ben Wolfe: Unique Stays Developer and Operator
05:46 Discussion: Opportunities and Challenges in the Outdoor Hospitality Industry
12:11 The Importance of Branding in the Hospitality Space
15:59 Lessons Learned from Building Brands and Properties
21:22 The Role of Social Media in Building a Brand
28:35 Influencer Marketing in the Hospitality Industry
30:12 Launching a Robust Influencer Program
30:23 Two Types of Influencers and Their Value
30:48 Quantifying the Return on Influencer Marketing
32:39 The Challenge of Attribution in Marketing
34:17 Working with Soft Brands and Other Companies
36:39 The Role of Outdoor Hospitality in the Market
41:28 The Future of Unique Stays and Outdoor Experiences
44:29 The Importance of Direct Bookings and Branding
55:54 The Market Capacity for Unique Lodging Places

свернуть