In this video, I explain why social media outreach is more effective for scaling your online business than other cold outreach methods. I cover the limitations of tactics like cold calling, emailing, and running ads as a beginner.

Instead, social media allows me to showcase my expertise through content and build relationships over time. I explain the content structure I use - a lead VSL, micro VSLs, retargeting, and avoiding algorithm reliance by proactively driving traffic.

My goal is to attract engaged followers who will convert rather than simply go viral. I also provide next steps for further coaching and resources if you want my additional support in implementing this social media strategy.

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