SARAH GREENWOOD / Museum of Modern and Contemporary Art of Bozen
Museum as Toolbox – Communication Tools
The aim of the Translocal: Museum as Toolbox project is to identify new and existing tools of communication to attract young people to museums. Following the first phase of the project, the main question which arose was what was meant by communication in a museum: from the start of the project, it has been clear that communication in a museum is not an activity that is limited to the communication department. In a museum of contemporary art, the exhibitions, mediation and education programmes can also be considered tools of communication. The residencies have already revealed some important inter-departmental tools of a profound nature, tools that are embedded in the museum’s culture, attitudes and ways of working.
In her presentation, Sarah Greenwood will briefly discuss the question of what communication in museums involves and will list some of the basic tools identified so far in the project.
Sarah Greenwood graduated in 1996 from UMIST, Manchester with a BSc in International Management and German, and went on to work on her master's degree in International Business, split between UMIST and the Bocconi University in Milan.
Her career in marketing began in 1997 and she worked for several international FMCG companies in Italy until she was hired in 2012 by Museion, the Museum of Modern and Contemporary Art in Bolzano.
For the last four years she has been Head of Marketing at the museum, building up a new team, planning and implementing a marketing strategy, and overseeing all communication and PR activities in the four-person department.
The symposium was co-funded by:
- Creative Europe Programme of the European Commission
- Cultural Endowment of Estonia
