This talk was given at a local TEDx event, produced independently of the TED Conferences. Dan Pabst once spent $14 on a cup of coffee - but why? His reasoning lies in the comparsion between quality and convenience in production of a good. In his talk, Pabst exemplifies the coffee industry to illuminate the impact of consumer choice on the the people that produce globally-traded commodities.
Dan is the Director of Retail Operations for Mudhouse Coffee Roasters. He started as a Barista for Mudhouse in 2005 and immediately fell in love with Charlottesville, Specialty Coffee, and the Mudhouse culture. He assumed the role of Director in 2008, where he oversees the daily operations, hiring and staff development for Mudhous's five retail locations. As Coffee Sensei, he curates the coffee menu, keeps the equipment “dialed in,” and develops the coffee education program for. He is the Lead Instructor for the Specialty Coffee Association of America; A Certified Barista with the Barista Guild of America; A Golden Cup Technician, and a 2005 graduate of Washington & Lee University.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
