Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Milosz Bugajski, a partner and advertising lead at Humble Bunny, a Tokyo-based digital marketing agency renowned for its enterprise-level performance marketing services tailored to ambitious brands. The company excels in web design, coding, SEO, pay-per-click ads, and other services aimed at optimizing website and digital presence to drive growth in Japan. Join us as Milosz dives into paid advertising in Japan, exploring how it works, why it matters, and sharing effective advertising strategies, along with other insightful topics.

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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market.
Learn more at ⁠⁠[ Ссылка ] ⁠⁠
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ABOUT ME :💡
Hi! My name is Tyson Batino and I have founded 2 successful companies in Japan, with one of them becoming the 7th largest English language school for adults in Japan. I now coach 25+ entrepreneurs on how to scale their revenue, service, and team to new heights. I also provide a lot of free resources for entrepreneurs through my podcasts, blogs, and videos here.

00:00 Introduction
2:51 Paid Online Ads: How They Work and Importance
6:45 What Would Be a High Quality Ad?
9:36 How Can an Agency Help Someone with Paid Ads?
13:33 Unique Characteristics of Japanese Online Advertising Market
18:52 Line Advertising in Japan
20:52 Good Target Market for Line Ads
21:54 First Steps in Starting Online Advertising
25:42 Cultural Nuances that Impacted an Ad Campaign
28:19 Common Mistakes that Foreign Businesses Make in Online Japanese Advertising
32:25 Differences Between Hiring A Specialist or Freelancer vs Agency
37:35 Strategies for Scaling Up Advertising
39:52 Good Return on Ad Spend
40:50 Trends in Japanese Online Advertising
44:28 About the Guest
45:09 Ideal Client
45:37 Brands the Company is Working With

SCALING JAPAN PODCAST - GROW YOUR BUSINESS IN JAPAN
Listen on🎙️:
🎧Spotify ➜ [ Ссылка ]
▶️Apple Podcast➜ [ Ссылка ]
🎵Castbox ➜ [ Ссылка ]
❤️Google Podcast➜ [ Ссылка ]
🎶Player FM ➜ [ Ссылка ]
📻Radio Public ➜ [ Ссылка ]

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✨Guest Appearance✨
Find out more about Milosz at:
📩Linkedin: [ Ссылка ]
📩 Humble Bunny: [ Ссылка ]

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Reach out to me :
📩➜ [ Ссылка ]
📫➜[ Ссылка ]

Join our email newsletter to receive updates on new frameworks, free seminars, and more from myself and the Scaling Japan Team.
💌➜ [ Ссылка ]

MARKETING AGENCY
I've launched a marketing agency service for small businesses. We can help you with the following:
- Websites in English or Japanese
- SEO or MEO in English (can provide advisory for doing in Japanese)
- Content Marketing in English (can provide advisory for doing in Japanese)
[ Ссылка ]

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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch Lab

1. Scaling Your Company offers several services
2. Scaling Your Company : 1 on 1 advisory on sales, marketing, management
3. Scaling Your Sales : Courses to increase your sales in Japan.
4. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
5. Launch Lab : Japan Incorporation Services

Discover how Launch Lab can simplify your journey and fuel your growth in Japan : [ Ссылка ]
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Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠⁠Visit here to learn how he can help⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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