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Is click fraud costing you a precious advertising budget? In this video, I talk about how do Google ads deal with click fraud and invalid clicks?
How Does Google Ads Deal With Click Fraud And Invalid Clicks?
Unfortunately, there is a big problem with click frauds or fake clicks on the search network, display network and just like in everything in life, you can't get away from it. But what you can do is try to minimize it as much as possible. Now, Google Ads is in the business of clicks. The whole business is around clicks.
They cannot afford to get this out of hand. Google Ads do have a very sophisticated click fraud technology but like in everything else in life, this is going to happen. So the way you can minimize or deal with it is if you find that your conversion rates have dropped then it may be because of click fraud. Everything staying the same. Your conversions and conversion rates have gone down.
If you can find the IP address which keeps clicking on your ads, you can block it or you can also sign up if you click fraud third-party apps that aren't free obviously but it will help you save a lot of money. The other thing which I also do and we also do for our clients is when we do see the probability of click frauds on the account.
What you can do is see the data in Google Analytics. If your bounce rate is very high, the time on site is literally within seconds like 2 seconds or 1 second you know that these are bots. They are not staying on your website or landing page and they are clicking on your ads coming to your site. And bouncing off. So that is a very good indication as to how we can minimize click fraud.
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