Beside as one of graduation requirement in undergraduate program in Communication Science Department of Hasanuddin University, this thesis work serves as a media to conveys tourism promotion of Makassar city. In addition, this advertisement is hoped to attract local and international tourist’s interest to visit Makassar city.The production of this advertisement took 5 months from January until May 2016 and help by Etika digital media and Marine Science Diving Club Universitas Hasanuddin (MSDC-UH).
