Snapchat plans to incorporate a chatbot in its platform that is powered by the latest version of OpenAI's ChatGPT.
This move is a strategic one, as Snap CEO Evan Spiegel believes that AI chatbots will become increasingly common in the daily lives of more individuals.
The chatbot, called "My AI," will be located above user conversations in Snapchat's chat tab and will be exclusive to Snapchat Plus subscribers for a monthly fee of $3.99 at first.
However, the long-term objective is to eventually offer this bot to all 750 million of Snapchat's monthly users, as stated by Spiegel in an interview with The Verge.
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