Are you looking to find your motivation, prioritize your ideals, and create a flexible work-life lifestyle that allows you to enjoy expansive freedom? Today’s guest believes that you can do all of the above, no matter how busy or successful you are, using what he calls Anti-Time Management!

Today, you’ll learn about the power of Time Tipping from award-winning author and serial entrepreneur, Richie Norton. As an executive coach to CEOs, Richie has been featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and the Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 ‘Best and Brightest Young Businessmen’ in Hawaii, and he is considered one of the world’s leading thinkers and is among Marshall Goldsmith’s Top 100 coaches community.


He is also the CEO and Cofounder of PROUDUCT, an INC. 5000 company and a global entrepreneurship solution that helps businesses go from idea to market with full-service sourcing, product strategy, and end-to-end supply chain, and the author of several books, including Anti-Time Management, The Power of Starting Something Stupid, and Résumés Are Dead and What to Do About It.

Richie and I go back nine years to when I wrote about his second book, The Power of Starting Something Stupid, for my Forbes blog in 2013. In today’s episode, he shares some of the valuable frameworks from his latest book, Anti-Time Management, and how you can implement them to stop managing your time and start prioritizing your attention. For poignant and practical advice from someone who has learned the value of living in a way that helps him lean into his fears, make a difference, and live without regret (and wants to help you do the same), make sure not to miss this powerful conversation with Richie Norton!


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