HERE IN THIS VIDEO WE WILL DISCUSS :-
- HOLISTIC MARKETING CONCEPT
- MARKETING CONCEPTS IN BRIEF
- MARKETING PHILOSOPHIES
- HOW MARKETING HAS EMERGED FROM 1900's to 21st century
- COMPANY ORIENTATION TOWARDS THE MARKETPLACE
- DIFFERENT MARKETING CONCEPTS :-
1. THE PRODUCTION CONCEPT OF MARKETING
2. THE PRODUCT CONCEPT OF MARKETING
3. THE SELLING CONCEPT OF MARKETING
4. THE MARKETING CONCEPT OF MARKETING
5. THE HOLISTIC MARKETING CONCEPT
- FOUR BROAD COMPONENTS OF HOLISTIC MARKETING :-
1. INTERNAL MARKETING
2. INTEGRATED MARKETING
3. RELATIONSHIP MARKETING
4. PERFORMANCE MARKETING

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