We lost the plot before we even really got started... What happened with the De-Influencing Trend on TikTok?

The idea behind de-influencing is actually a pretty good one. Reducing your product consumption, being mindful of your skincare and makeup purchases, not buying something just because an influencer told you to.... But deinfluencing lost the plot pretty quickly.

📚 || CHAPTERS ||

0:00 - The Beauty Climate on TikTok
0:56 - The Start of De-influencing on TikTok
2:12 - Influencer Hate
4:03 - De-influencing Overhyped Products
5:33 - Back to Overconsumption
6:12 - Well-Rounded Reviews
7:39 - The Problem with Social Media
8:29 - How do we Proceed?


📣 || MENTIONS ||

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