In 2003, Corporate Magic, led by Stephen Dahlem, delivered a memorable Thanksgiving halftime concert featuring country music star Toby Keith at Texas Stadium in Irving. This performance entertained Cowboys fans and captivated a national audience, leaving a lasting mark on the annual tradition.

The stadium’s open roof, famously described by locals as a window for God to watch his favorite team, provided the backdrop for Toby Keith’s high-energy show. Dancers and cheerleaders, dressed in cowboy hats and sparkling silver chaps, added a vibrant touch to the performance. Known for his patriotic themes, Toby Keith took the opportunity to salute U.S. troops, a powerful gesture following the U.S. invasion of Iraq eight months earlier.

His setlist featured fan favorites, including “Beer For My Horses,” “How Do You Like Me Now!,” and “Courtesy Of The Red, White And Blue (The Angry American),” which resonated with the crowd and viewers at home, reinforcing the event’s patriotic spirit.

For years, the Dallas Cowboys’ Thanksgiving halftime show, curated by Charlotte Jones, has marked the start of the Salvation Army’s Red Kettle campaign. Toby Keith also recognized the profound impact of the Salvation Army’s work in helping those in need, underscoring the show’s deeper meaning.

This patriotic and heartwarming halftime show became a cherished moment in Thanksgiving history, touching both Cowboys fans and the nation.

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