Core, Ireland’s largest marketing communications company, recently worked with KFC on a fresh creative way to reach the Irish lunchtime market by developing and launching a brand-new product - the Irish “KFC Chicken Fillet Roll”. The new product development was so successful it has since broken all records for a new product launch in Ireland.

KFC came to Core looking to connect with the Irish audience and boost lunchtime sales nationwide. Core advised KFC to take a different approach to the traditional advertising route of OOH, TV / Radio, and suggested developing a new product instead. To differentiate this idea from other NPD launches, Core and KFC decided to take something so typically and undeniably Irish, the Chicken Fillet Roll, and create a KFC version to introduce to the Irish market.

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