Video #2: The purpose of this video is to highlight some of the marketing practices that the tobacco industry has used or is currently using to market its products. The video focuses on those tactics that are most relevant to young people. Dr. Crazy and his assistant Claire Commonsense meet with an advertising executive, John Sly, to discuss ways of marketing their tobacco products. Understanding the sneaky marketing tactics of the tobacco industry is a key part of tobacco industry denormalization.
