As fundraisers, we are always interested in the motivations behind why a donor gives financially. Whether it is the donor who gives a small or large gift, understanding what is responsible for a monetary contribution is integral to our profession. Fortunately, findings from academic research can serve as a source to answer our questions regarding that motivation. However, that research can be time-consuming to collect, read through, and synthesize. In this webinar, Steve Grimes discusses findings from academic studies that examine donor motivations. The intent is to provide a better understanding of what recent research says about the reasons why donors contribute to non-profit organizations. With those studies, he will also present possible ways to implement their findings within general fundraising strategies.

For more on DonorSearch: [ Ссылка ]

Check out our previous Flash Classes: [ Ссылка ]

Tweet about us! [ Ссылка ]

#DonorSearch #nptech #fundraising

-------------------------------------------------
GRIMES: So how does research generally define what is effective to this end? Of course, as fundraisers, we understand that the perception of need among donors is relative. Scientifically, this is a difficult dimension to measure. The different types of combinations as to what donors care about and what they see as needy are hard to give definitive conclusions to.



The authors of Do Contexts Matter for Willingness to Donate to National Disaster Relief? try to give an answer to this by distributing questionnaires to respondents regarding 50 natural disaster scenarios and [asking] whom they felt needed more assistance or who they would subsequently donate to because of that disaster. They found that when controlling for the different types of populations affected by the disaster, but ultimately the better description of need, that is, when the extent of the damage was thoroughly explained, the more likely someone was going to give to fix the damage of that natural disaster.



And while how well we describe the need in our solicitations to our donors is largely within our control, we usually have less control over the type of need that we’re soliciting for. The authors of Eliciting Donations To Disaster Victims: Psychological Considerations bring to light that natural disasters do take precedence over manmade disasters in donors’ minds.

свернуть