From 500rs To India's Biggest Modular Switch Makers Anchor Case Study.
How Did Damji Bhai Build One Of the Most Popular Brand Of India ?
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Topic Detail :
Anchor Electricals Pvt. Ltd. is an Indian electrical equipment company. It is the largest manufacturer of modular and non-modular electrical switches in India. Aside from switches, it also manufactures low voltage switchgear, wires and cables, light and fans among other things.
Established in 1963 as Anchor Electricals Pvt. Ltd., now Panasonic Life Solutions India Pvt. Ltd. is a wholly owned subsidiary of the Panasonic Corporation of Japan. Panasonic acquired Anchor, the 50-year-old Indian family-owned electrical equipment brand, in 2007.[1] The Company offers wires, cables, switchgears, lights, luminaries, fans, circuit breakers, heat and smoke detectors, video door phones, and other electrical products. It also sells home automation products from Panasonic
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