Following the merger of The Bank of New York and Mellon Financial, we needed to create awareness of the combined entity along with an understanding of our capabilities. The tagline, "Who's Helping You?" addresses the complexities of the financial world in a simple manner and positions our company as approachable and uniquely qualified to help.

The successful campaign showed dramatic increases in key performance indicators such as "willingness to engage with sales force," "desire to learn more about company" and "identifying the company as a global financial leader."

Our ad agency, The Concept Farm was able to deliver three global stories per 30 second spot that demonstrated the breadth of our capabilities.

Copywright 2007. The Bank of New York Mellon

свернуть