Many aspects of NewJeans' concept are under scrutiny after accusations of plagiarizing a Mexican group called Jeans. ADOR’s CEO, Min Hee Jin, is at the center of this controversy amid her ongoing feud with HYBE. She has previously accused other groups of copying NewJeans, but now faces similar allegations herself.

Netizens on various Korean forums shared evidence claiming Min Hee Jin copied Jeans, who debuted in 1996 and released their last album in 2017. The most glaring similarity is the name: “Jeans” and “NewJeans.” Critics also pointed out that the logos of both groups look strikingly similar.

NewJeans is known for changing their logo before each comeback, a strategy Jeans used during their rise to fame. Additionally, the Y2K aesthetic of NewJeans’ albums mirrors that of Jeans’ CD designs. The parallels extend to choreography, where fans have noted identical moves between the two groups. One particular example shows both groups with their hands on each other’s shoulders in a similar pose—raising eyebrows and fueling the plagiarism debate.

With Min Hee Jin embroiled in drama with HYBE and other groups over plagiarism claims, it's not surprising that NewJeans is under intense scrutiny. Every move and decision is analyzed, and these latest allegations have sparked a heated debate among fans and critics alike. #kpopnews #kpopcontroversy #newjeans #jeans #hybe

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