Wrapped in gold and exuding elegance, the coveted Ferrero Rocher holds inside it one of the most guarded secrets in the food industry. The recipe began more than a century ago and has remained in the hands of one family for four generations, all thanks to one Italian who turned his father’s local bakery into a multi-billion dollar company and one of the most distinctive chocolate brands in history. This is the story of Michel Ferrero.

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