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Script transcript below:
Did you know that using video on your landing pages can increase conversion rates by as much as 80%? Videos keep customers on your page longer, giving your marketing message more time to sink in. Thing is, not all videos are created equal.
Let me put it this way. A marketing video is like the type of clothes you wear. You can't wear the same outfit to go to a rock concert, a job interview, and your cousin's wedding, right?
Likewise, animated explainer videos comes in all sorts of styles, each tailored to different audiences. Let's take a look at some of the most popular:
A ''Screencast Video'' is a simple and low-budget type of video that showcases how
your product or service works. They're more about education than branding, but these work well for prospects who like to try before they buy.
''Cartoon Style'' videos are all about storytelling. You company is the hero who saves the day by solving your customer's problem. They're usually pretty funny and are great for humanizing your brand and building trust. The characters represent your various brand personas, so it's important to know the gender, age and interests of your target market. If you're targeting end-users, small businesses or start-ups, cartoon style videos are a great choice.
''Whiteboard Animation'' is a super engaging technique because the content is created in front of the viewer's eyes. These videos are great for explaining complex information in a straightforward way and ideal if you're marketing IT solutions or computer software.
''Motion Graphics'' offer an elegant and engaging style for businesses with a more serious profile like financial institutions. You can even add some 3D animation to make the video more impressive!
Now you have a better idea of what kind of video could work for your landing page to convert like crazy. As for what to wear to your next pitch? Sorry, we can't help you there.
