Master Checkley Sin Kwok Lam is an influential figure in the worlds of finance, martial arts, and film production. In the martial arts circle, he is well known for his positions as the president of the World Wing Chun Union and World Hung Kuen Association as well as Founder of National Arts Entertainment Group (China).

PROFIMA INTERNATIONAL FILM FEST & AWARDS (PIFFA), a prestigious event with loads of fringe events including the 12th Profima Awards and leading up to the first ever ASIA PACIFIC SUPREME AWARDS on the 4th, 5th, and 6th November 2017 at MITEC, Kuala Lumpur. Malaysia.

PIFFA 2017 is endorsed by FINAS (The National Film Development Corporation Malaysia), KKMM (The Ministry of Communications and Multimedia) and Tourism Malaysia.

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