Keeping in tune with the times (pardon the pun) is one of the biggest challenges that traditional watch manufacturers face on a daily basis. Corum was founded in in La Chaux-de-Fonds, Switzerland in 1955, which is basically the day before yesterday in watch-making terms, and the brand is constantly looking for ways to reinvent itself and march on.

Over the years, the company has managed to produce interesting watches firm in the belief that risk = reward and, as part of their new Risk is the Reward campaign, the brand has been listening to what some prominent names, both in and outside the watch world, have to say.

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