If there were any doubts that Adele hadn't been sorely missed from the music scene, they were quickly quelled by yesterday's release of the video for her new single "Hello," which smashed YouTube records by racking up more than 25 million views within its first 24 hours of release.
The previous record-holder: Taylor Swift's "Bad Blood" video, which was viewed 20.1 million times in its first day of release.
Meanwhile, "Hello" viewing is not slowing down. At last count, the video is closing in on 37 million views... and counting.
First the album artwork, now this. Adele is riding the momentum and it's all anyone in the music world (and even those out of it) can talk about. Have you had a look at the first video -- directed by Canadian wunderkind Xavier Dolan -- she has released in a long time?
