Finance and Fintech SEO involves search engine optimization for trading concepts, trading charts, technical analysis, and company histories. Improving rankings on these topics using topical authority requires a robust topical map and a semantic content network that can compete against global SEO authorities such as Investing.com or Investopedia. The App Store Optimization is part of FinTech SEO, and the App's popularity and success help for Branding, Brand Trust, and popularity while indirectly helping SEO. Proving the trustworthiness and real-world expertise of a FinTech requires having an expert and promotable founder for the company in this specific project.
To create a core and outer section of the topical map for a Finance Company, understand how the business makes money. For this company, the topical map was revised 2 times because, at the beginning, it was designed for trading course selling, while it was turned into a stock trading app. Stock trading and trading are different because trading involves cryptocurrencies, too. The company name for this case study is Strike, which is Strike.me, a company for cryptocurrency trading, and Strike.me is for stock trading. Both of these companies are separate from each other. To provide a proper brand identity reputation, the company has to differentiate itself from other similar companies in terms of naming and industry. The Strike.money had these obstacles at the beginning of the SEO project.
The company's semantic content network is not written and formed in the best way. Internal link placement, anchor texts, and content format were problematic. For many knowledge-domain articles, the paragraphs involved only common-sense information rather than unique and original expertise with personal experience and rich perspectives. Thus, the company continued to update these articles one by one through the 5 months, and eventually, it got an increase in organic traffic with a core algorithm update.
I suggest you read the finance SEO case study and oversee its video format. Find instructions for Fintech SEO below.
- Prioritize Impressions Over Clicks: Focus more on impressions and query counts than clicks for new domains.
- Diversify SERP Feature Appearances: Regularly check and aim to appear in various SERP features to enhance visibility.
- Optimize for Google Discover: Increase your site's authority and relevance to appear more frequently in Google Discover.
- Outrank Established Sources: Gain topical authority by outranking well-known sources in your niche.
- Regularly Update Content: Keep content fresh with updates and significant changes.
Understand Re-ranking: Recognize the difference between initial and re-ranking, especially in semantics and NLP.
- Use Impressions for Content Strategy: Analyze impressions data to refine your content and improve indexation.
- Link Quality Content Together: Ensure high-quality content is interconnected and easily accessible from your homepage.
- Develop a Topical Map: Create a network of related topics to build a robust semantic content network.
- Stay Updated with Algorithm Changes: Keep track of search engine algorithm updates and adjust your strategies accordingly.
The web source gets Google Discover traffic in 5 months, a vast improvement for signaling the authority. The web source's Google Discover traffic is nearly identical to the web search traffic. Thus, the source can create better organic growth by focusing on both segments together in the coming years. Holistic SEO is about improving organic visibility and branding through all the verticals of search engines, including social media search engines like Reddit or YouTube.
Timestamps of the Fintech SEO Case Study are below.
00:16 - Aim for 10,000 Impressions.
00:46 - Outrank Authorities with Impressions.
01:43 - Importance of Historical Data.
02:38 - High-Quality Articles Essential.
05:08 - Regular Content Updates Key.
07:28 - Traffic Generation via Google Discover.
10:16 - Under 100ms Response Time.
11:26 - Differentiate Brand Identity.
13:27 - Early Rankings Need Improvement.
15:29 - Strengthen Website Entities.
17:33 - Diverse Language for Audiences.
20:46 - Content for Broad Engagement.
22:40 - Rich Content Connections.
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