Framing Effect: When someone is presented with a choice between two options, they are more likely to choose the one that is “framed,” or described, in positive terms than the one described in negative terms.
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**Think Further Questions:
1. What are some scenarios where you’ve experienced the framing effect in your own decision-making?
2. Do you think the framing effect is a tool for good purposes or bad ones? Take a stance, and explain your reasoning.
3. How will you live your life differently now that you’re aware of how countless companies and politicians use the framing effect?
**Contents
00:00 - Have You Ever?
00:29 - Here’s Why
01:06 - The Framing Effect
01:18 - The History
03:34 - Why Care?
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