July 4-5, 2019 | Cascais, Portugal

Panel 5 - Legacy to Growth: Rehabilitating the Heritage, Culture and Tourism.

Cultural Heritage is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values. State heritage properties (buildings and historical sites, monuments, handcrafts) are a very important part of the historical, cultural and social identity of a country, and make a rich and distinctive contribution to the attractiveness of a region and the development of tourism. It is therefore crucial to ensure that they are preserved, valued and publicized, and that they are made more widely accessible. Many locations are now actively developing their (tangible and intangible) cultural assets as a means of developing comparative advantages in an increasingly competitive tourism market place, and to create local distinctiveness in the face of globalization.

In view of the renovation and use of this cultural and historical heritage throughout countries, it is possible to transform them into an economic asset for countries’ economies, suitable for tourism-oriented economic activity, generating wealth and jobs, enhancing the attractiveness of regional destinations the development of different regions. This panel is sponsored by Tourism of Portugal that recently launched the REVIVE project, leveraging the cultural values as a connecting force between Africa and Europe.

How can heritage be a connector factor between the two continents? How to take advantage of this cultural heritage to increase countries awareness worldwide and promote local tourism? How to leverage on legacy to grow, generate wealth and create new jobs? How can innovative models can be deployed and used for African and European countries? How is public-private cooperation essential to create positive economic and development outcomes?

This panel is sponsored by Tourism of Portugal.

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