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Holistic Marketing refers to a concept where all the departments of a business entity work together and focus on a common goal.
Holistic Marketing is a marketing strategy that ensures a shared purpose and goal for all its activities.
It is one of the best ways to build the brand value and image of a business.
Components of Holistic Marketing
1. Relationship Marketing
Puts the focus on building and retaining a long-lasting and strong relationship with all the important stakeholders like employees, customers, vendors, suppliers, financers etc.
2. Integrated Marketing
Makes value-led marketing decisions for all the stakeholders with help of a clear and precise marketing message. Every activity like direct marketing, social media marketing, online communications, public relations and advertising are in sync with each other. It ensures that the partners and customers have the same perception and experience of the company.
2. Internal Marketing
The focus is on meeting the specific needs of the employees as it will lead to increased customer satisfaction. Internal Marketing ensures a happy and satisfied workforce who is clear about the duties they perform and the direction their organization is taking.
3. Societal Marketing
Creates ethically sound marketing initiatives like meaningful interactions and eco-friendly products. It aims to increase the company’s reach in society.
Example
1. Starbucks – Relationship Marketing
2. Starbucks Manager Training – Internal Marketing
3. Microsoft and Starbucks – Integrated Marketing
4. Mermaids – Societal Marketing
Why is Holistic Marketing Important?
1. Builds a synergy and creates a unique and powerful brand image
2. Minimize competition
3. Saves time and money in the long run
4. Unified marketing strategies helps to maintain consistency
5. Helps in brand building amongst all the stakeholders
This video is on Holistic Marketing and it has the following sub-topics.
Time Stamps
0:00 Introduction to Holistic Marketing
00:20 Definition of Holistic Marketing
00:36 What is Holistic Marketing?
00:58 Four Components of Holistic Marketing
02:49 Holistic Marketing Example
02:56 Starbucks
03:30 Starbucks Manager Training
03:51 Microsoft & Starbucks
04:36 Societal marketing
05:19 Why is Holistic Marketing Important?
05:22 Effectiveness
05:33 Efficiency
05:47 Consistency
06:01 Brand Building
