Discover how to effectively build your lead list using Apollo. In this video, we will guide you through the process of using Apollo's powerful features to identify and capture potential leads, allowing you to grow your business and increase sales. Whether you are a seasoned sales professional or new to lead generation, this guide will provide valuable insights and strategies to level up your lead generation game.

Timestamps:

00:00 - Intro
00:12 - Accessing the search feature
00:28 - Filters
00:50 - Building a persona
03:34 - Adding additional filters
05:00 - How to add contacts to a sequence
05:50 - Finding mobile numbers
06:10 - Creating a list
07:18 - Segmenting your list
08:08 - Outro

Scaling your sales and marketing effectiveness requires a high level of focus.

If you engage with any and every lead or account, you’ll end up wasting time and resources on unideal prospects who won’t get the most out of your product or service.

This is one of the key reasons why B2B sales and marketing teams adopt account-based marketing tactics, like building out target account lists.

A target list is a list of accounts and/or contacts that are most likely to buy from you. They are the prospects that fit within your ideal customer profile (ICP) and who you want your sales and marketing teams to focus their outbound efforts on.

A target list gives your sales reps clear direction. And for that reason, they are immensely important to any sales strategy.

In this video, we’ll explain exactly how to build out your target lists in Apollo.

About Apollo

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 265+ million contacts and 30M companies with robust and accurate data. Teams leverage Apollo's Engagement Suite to scale outbound activity and sequences effectively.

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