A couple years ago, I was helping a now-legendary copywriter get his start.
And the first lesson we learned together would become a lesson I would carry into every project forever after.
When he first sat down at the table with me...
Before we ever wrote a single line of this promo that would bring in around 30,000 new customers and over a million dollars in sales...
He already had about 20ish pages of copy written.
But I could tell by the very first line - we would have to start over.
It wasn't easy, but the results speak for themselves.
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