Kevin, 28, and Lauren Paffrath, 30, live in Ventura, California, and earn $6 million a year from Kevin's YouTube channel @MeetKevin, his affiliate programs and their real estate business. They have two children, Jack and Max.
This is the latest installment of Millennial Money, which profiles people across the U.S. and details how they earn and spend their money.
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In 2017, Kevin Paffrath's dream was to earn over $1 million a year from The Paffrath Organization, the real estate business he owns with his wife, Lauren, in Ventura, California.
In 2020, the couple earned $1.075 million in May alone. "It was absolutely surreal," says Lauren, 30, of the moment they crossed into the seven-figure-a-month territory.
But the bulk of their income isn't coming from real estate transactions or rental income. The couple makes money through Kevin's YouTube channel, Meet Kevin, which he started posting to regularly in 2018, as well as numerous affiliate programs. While they don't bring in seven figures every month — they earned $721,474 in September 2020 — they're on track to earn more than $6 million total this year.
While some of their success can be attributed to good luck, they've also put in countless hours to get where they are today. As his YouTube channel became increasingly lucrative, Kevin, 28, began dedicating more and more time to creating content, including getting up before the sun to make several videos a day.
Lauren is the property manager for the couple's real estate business and has also taken on full-time child-care duties for their two young sons, Jack, 5, and Max, 2. Neither of their children is attending school in-person right now due to the Covid-19 pandemic.
The hardest part of their success has been balancing work and family. "I just had our second son right when Kevin started making YouTube videos and getting monetized, so it was definitely an adjustment," Lauren says. "Kevin's nature is very much 'take on as much as you possibly can take on and work, work, work, work.'"
Kevin typically works 12 hours a day, from 5 a.m. to 5 p.m. but reserves his evenings for family time. "The goal is to have a drop-dead deadline of 5 p.m. to just hang out with the kids," he says.
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Living On $6 Million A Year In Ventura, CA | Millennial Millionaire
