Hello friends.
In my this video I had explained consumer buying behavior process with different examples for each and every steps.
Following points are covered
0:00 Welcome to my channel Management By Dr. Mitul Dhimar
0:23 What is buying behaviour?
1:18 1) Problem recognition
1:49 a. Internal stimuli
2:11 b. External stimuli
2:47 2) Information search
3:36 3) Evaluation of Alternatives
4:41 4) Purchase decision
5:32 5) Post purchase behavior
6:14 a. Post purchase satisfaction
7:07 b. Post purchase action
8:05 c. Post purchase use & disposal
I hope you enjoyed the video and able to clarify concepts of consumer buying behaviour process.
Thanks for watching and commenting.
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I had also prepared following videos on marketing management
1. Pricing methods
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2. Digital marketing strategies
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3. Levels of market segmentation
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4. Basis for segmenting consumer market
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5. Core marketing concepts
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6. Factors affecting choice of distribution channel
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7. Promotion mix / Integrated marketing communications mix
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8. Product life cycle and it's strategies
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9. Developing effective communication (Eight Steps)
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10. Marketing orientation / company orientation
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Background music downloaded from YouTube audio library free music
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