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If you work in marketing, chances are, you’ve heard about KPIs. And, if you WANT to get a job in digital marketing, you’ll likely be asked to talk about digital marketing KPIs in job interviews.
But...what exactly are KPIs?
KPIs, or key performance indicators, are quantitative benchmarks you set to track how much progress you’re making towards your marketing goals. To put it simply, a KPI is a metric you aim to hit so you know that your project or department is on track and doing well. KPIs are how you prove to your supervisors that you’re adding to the company’s bottom line.
In this video, you’ll learn how to use a framework to choose the right digital marketing KPIs, plus how to decide when to track and report on them.
Check out the full post on setting KPIs for Digital Marketing - [ Ссылка ]
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