Your social media profile is your online reputation. It's like your digital billboard on one of the busiest highways in the world!

I had a virtual lunch the other day with Gabe Villamizar and he shared this ingenious point of view.

Gabe is an expert in all things sales and marketing, as well as a fellow LinkedIn Learning author. He was kind enough to hop on and share a few tips for harnessing the power of social media.

1. Keep your headline and background image inline with your branding.

2. Create a buyer-centric profile by offering helpful advice and a positive experience.

3. Maintain an updated profile by adding new skills and recommendations.

4. Network and build relationships through online engagement.

Now, more than ever, our online presence is key to our continued success.

How do you leverage the power of social media?
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