In this narrated video, cognitive neuroscientist Jon Simons demonstrates how a neuroimaging experiment can be designed to address a question that first arose in the cognitive psychology literature -- in this case, differential repetition priming effects when visual stimuli are presented only to the left or to the right hemisphere.
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Relevant paper:
Simons, J. S., Koutstaal, W., Prince, S., Wagner, A. D., & Schacter, D. L. (2003). Neural mechanisms of visual object priming: evidence for perceptual and semantic distinctions in fusiform cortex. Neuroimage, 19(3), 613-626.
![](https://i.ytimg.com/vi/eRYykUb0m34/mqdefault.jpg)