Differences between high context and low context cultures
Every culture has a dominant communication style shaped by specific values, social norms, and standards. The high and low context cultures in this concept refers to how important contextual cues are in interpreting a message. High context cultures have a communication style based on body language, tone, and overall context; while low context cultures are more straightforward and explicit in communication.

For low context cultures, the exact meaning of words is important, in comparison to high context cultures which put the focus not just on what people say, but when, where, and how they say it, and even what they do not say at all. A lot of meaning is implicit, while the social setting and personal impressions play an important role in building trust and understanding. To put it simply, people from high context cultures tend to leave some things unsaid, while people from low context cultures are quite direct and mean what they say as they said it.

People from different cultural backgrounds and communication styles working on the same project face potential misunderstandings and even conflicts. To someone from a high context culture, low context communicators can seem impersonal, distant or untrustworthy. Vice versa, high context communicators could be seen as intrusive or even impolite. These differences are a risk to collaboration, creativity and efficiency of the team, which is why recognizing and adapting social settings and communication styles is necessary.

High context and low context cultures in business communication
Communication styles determine how we make and manage agreements, negotiations, and decisions, which is crucial for any business. Understanding different cultural characteristics and preferences can help team leaders adjust and plan their approach to different groups. 

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(英語を上達させたいですか？
ハイコンテクスト文化とローコンテクスト文化の違いを理解すると、イングリッシュスピーカーとのコミュニケーションがより簡単になります。
このビデオをみれば、英語のローコンテクスト文化と日本語のハイコンテクスト文化の違いを理解できるとともに、今後の英語学習に役立ちます。)

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