Jamie Oliver has a long history of successful campaigning and social purpose initiatives. As his company prepared to relaunch Ministry of Food at home and abroad they needed an up-to-date view of the landscape and consumer need.
Ros – Head of Marketing at The Jamie Oliver Group – explains how they used consumer research to better understand how Jamie could engage audiences relevantly and credibly in this space, while at the same time building out a compelling case for potential partners to get involved.
