Many authors make the same mistakes when they write a book or go to sell books. Whether you're hiring a writer, writing the book yourself, or working with editors to polish the book you'll want to know the common author mistakes so you avoid them. If you have published your book and you're working on book marketing then you also want to know some of the common author pitfalls. In this video, founder of Book Launchers Julie Broad explains the most common author mistakes she sees as they work on writing and marketing non-fiction books at Book Launchers.

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