Facebook users sued Meta for an alleged workaround to Apple's privacy updates that allowed user tracking on iOS devices.
Apple iOS 14.5 update includes ‘app tracking transparency’ feature. Users of iPhones can now prevent advertisers tracking them across their apps, after the release of the latest software update from Apple introduced the controversial feature despite the protests of Facebook and the advertising industry. According to reports, "96% of US users opt out of app tracking in iOS 14.5"
It's been a year since Apple introduced its 'built-in privacy' approach, limiting what app developers can collect about its users.
Unsurprisingly, data-hungry app developers, such as Meta's Facebook, criticized the move.
According to a recent class-action complaint, two Facebook users accused Meta of violating Apple's privacy rules and developing a workaround for the attempted limit on data collection.
The two similar lawsuits filed against Meta last week are based on research by Google engineer Felix Krause, who argued that Instagram and Facebook could track everything users do while using in-app browsers.
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