By the end of this video, you'll understand why it's so difficult to start and succeed in the automotive sector.
In short, Starting a car company takes a huge amount of money, And if the cash runs out at any point, the company will die.


Over the last weeks of the former Aptera's lifespan, an interview was conducted with former CEO of the company, Paul Wilbur, and former marketing VP Marques McCammon, who were there to the very end of Aptera's reign.
Conversations were also had at length with company founder Steve Fambro, who resigned his seat on the Aptera board of directors, and was replaced by Wilbur as CEO in September of 2008.
From all of these sources,
we’ve compiled this inside chronology of the events that led to the end of Aptera.


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