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California Burrito is a Bangalore-based company that makes more than ₹100 Crores in revenue and, most importantly, is running the business profitably. A company sells more than 2,000 Burritos and more than 4,000 Tacos every SINGLE day. Join us as we cover this business in-depth to understand what has made them successful in the brutal QSR industry where the failure rate is 80%.

Timestamps 👇

0:00 - How it all started?
01:16 - India’s 3 QSR Waves
03:52 - Why Mexican?
04:41 - The Store Gameplan
06:21 - ICP Selection
07:31 - The Non-Franchise Mastersoke
09:48 - Vertical Integration & Supply Chain
11:28 - Marketing Shift

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