Today, Colgate-Palmolive introduces a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. The collection was born from the powerful belief that a smile is at the heart of feeling beautiful and confident. CO. by Colgate encourages all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.

Premiering exclusively at Ulta Beauty and on Ulta.com and CO.Colgate.com, the collection speaks to the next generation of beauty enthusiasts in search of brands that represent their values, complement their lifestyles, and inspire self-expression.

To view the multimedia release go to: [ Ссылка ]

свернуть