With the economy successfully rebounding from the pandemic and its after-effects, Indian consumers have hit the markets. From clothing to accessories, food to beverages, premium is the dominant word on the retail horizon. And both e-commerce and traditional retail players are vying for a piece of the pie.The growth of the industry is driven by increased consumer demands, disposable income, efficient logistics and advanced technology. Modern retailing has entered the retail market in India in the form of shopping centres, multiplex malls and complex buildings that provide shopping, dining and entertainment under one roof.
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Indian retail industry undergoing rapid transformation
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